Kathleen Davies founder of Nip of Courage never dreamed that her low budget video with a jingle on Australian Craft Distillers would have ever caught the attention of someone as high profile as John Williamson.
“Out of the blue I received a call from John himself and he asked if I would like help with my campaign to build awareness for supporting Australian Craft Distillers. It is hard to describe John Williamson and his music without thinking that you have left something out or underrated his contribution and achievements to Australian music.” Davies exclaimed.
Williamson was gob smacked when he found out that Australian Craft Spirits represent less than 1% of the total spirits consumed in Australia.
Williamson offered to sing his iconic song ‘True Blue’ reworded to help communicate the struggles of the emerging Aussie Craft Spirits industry. Although Davies battles to hit the right notes, Williamson said that no one can match her passion for what she believes in, so he insisted that she must sing along in this version of ‘True Blue’.
We've been told by Williamson's agent that the verse changes should look something like this;
Hey True Blue, don't say you've gone
Say you've knocked off for a smoko
And you’ll be back la-ater on
Hey True Blue, you’ve worked ‘til dawn
I saw you knock off for a martini
And you’ll distill some wash la-ater on
Is it standin’ by your mate when he’s in a fight
Sharin’ a dram with Bill Lark on a Hobart flight
John Williamson’s agent suggested that this could reinvigorate Williamson’s career among millennials who are early adopters driving demand for Aussie craft spirits. Australian artist Daryl Braithwaite has experienced a rise in popularity with millennials' obsession with 'The Horses'. Braithwaite is now booked years in advance to sing ‘Horses’ at music festivals all over the country.
Davies and Williamson are recording their first demo as we speak. If all goes well with the campaign they are hoping to sing this version of ‘True Blue’ as the headline act at the ALIA Awards (Australian Liquor Industry Awards) held on the 23rd of October 2019.
Look out for the campaign due to be released right here and on the Nip of Courage social media sites.
The jingle that caught the attention of John Williamson below;
John Williamson is touring Australia from May - November 2019 for tour dates please click here