'How To Build A Brand' - Webinar For Aussie Distilleries

This webinar is designed to help guide new or existing distilleries to create or improve existing practices around their brand within their business.

Why is 'Branding' so important?  Because it aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.  Branding is essentially a product's perception in the consumers' mind, while maintaining a consistent theme, image, worth or value.

A brand is an intangible concept that helps potential consumers, shoppers or trade to identify and interact with your distillery or products.  People often confuse brands with things like logos or slogans.  Brands are considered to be among a company’s most important and valuable assets.

Below is a snap shot of what topics we will cover in our one hour webinar...

• What is a Brand
• The importance of Brand
• The elements of a Brand
• Brand position
• How to build a Brand Plan

We will conclude with a 30 minute Q&A.

Webinar timings 1.5 hours;

• 1 hour webinar
• 30 minute Q&A

Host

Kathleen Davies | Founder of Nip of Courage

Nip of Courage

• Kathleen is an experienced sales and marketing professional with almost 30 years front line experience in the liquor industry in Australia and abroad.  Kathleen has experience across various roles in hospitality, export, national sales and marketing roles within blue chip companies such as 'Bulmers', 'Carlton & United Breweries', 'Fosters Group', 'Lion' and 'Coca Cola Amatil' majoring in sales and marketing.  Kathleen is the owner and operator of  Nip of Courage established in 2013 which is a distributor and wholesaler of Australian made and owned craft spirits.

Time Zones for when the webinar starts in Australia

5pm - Sydney / Melbourne / Canberra / Hobart

4pm - Brisbane

4:30pm - Adelaide

3:30pm -  Darwin

2pm - Perth