new distilLerY partnerships

- what we are looking for -

Below is a check list of what we are looking for...

1)     Your spirit(s) must be Australian made & owned

2)    You must have your own cellar door / distillery / still

3)    Your still must be made of copper and be over 100 litres in capacity

4)    We require exclusive national access to your product(s)

5)    We are looking for unique Australian products

6)    We are seeking products made with authenticity & integrity

7)    The distiller(s) must be willing to be the face of their brand(s)

8)    We are seeking genuine aged spirits (whisky, rum, brandy etc)

9)    We are seeking genuine distilled white spirits (gin, eau de vie)

10)   We seek partners who are willing to receive constructive feedback to help develop their brands

Please note we are currently not accepting  new DISTILLERY proposals

industry challenges

- Things to consider -

INDUSTRY
CHALLENGES

  • Transport Costs - Australia has one of the highest costs of transport in developed countries, due to the shear tyranny of distance versus the small population. Did you know Perth is one of the most isolated major cities in the world.

  • Spirit Taxes - Australia has one of the highest spirit taxes in the world. Did you know a 700ml bottle of Gin can attract up to $30.00 in taxes.

  • Location - Over 90% of Australian distilleries are based outside of metropolitan areas.

  • Distributors - There are not many national spirit distributors or wholesalers.

  • Scale - Australian craft spirit production is quite small compared to other countries like the UK and US.

  • Market Share - The volume share of Australian made and owned spirits is less that 1%.

  • Business Acumen - A lot of Australian craft distilleries don't understand supplier / distributor relationships, it's a burden on growth in the industry. Australian Craft Distilleries also need basic fundamentals in place like a 'business plan' and 'marketing and brand strategy' to succeed. A good place to start is with a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats).

  • Marketing & Branding - To be blunt...gone are the days where craft distilleries can produce great tasting spirits with second rate packaging, poor branding and budget looking marketing and vice versa. If these craft distilleries are unable to evolve their branding and marketing themselves they need to employ an experienced brand agency. There is no room in the market for poor quality spirits either. First impressions are lasting, you only get one chance to make a first impression with wholesale customers, consumers and shoppers. The look, the taste and story of your brand is everything.

  • Financial - Australian craft distilleries who start up a distillery to 'get rich quick' will most likely fail. It can take years to build a brand and reputation and even longer to eventually trade in the black.

How to pitch your brand to

an Australian LIQUOR distributor

services & expertise

One of the biggest mistakes that distilleries make is getting their friends and family to test their products.  Let's face it they are your cheer squad and are never going to tell you what you don't want to hear!  Trade are never going to say it to your face either because no one wants to offend you.

FOCUS GROUPS
TEST YOUR PRODUCTS
WITH HONEST FEEDBACK

Have your products independently blind taste tested against similar style products by targeted consumers, trade, anonymous distillers and industry experts.

Please fill in the form below to enquire about this service.

Kathleen Davies - Founder Nip of Courage

 

Nip of Courage Founder - Kathleen is an experienced sales and marketing professional with over 25 years front line experience in the liquor industry in Australia and abroad.


After completing university and working for 7 years behind the bar she gained commercial experience in the field of export and national sales and marketing roles within blue chip companies; Bulmers, Carlton & United Breweries, Fosters Group, Lion and Coca Cola Amatil.

Kathleen has experience in the following areas;

  • Trade Marketing

  • Brand Marketing

  • Digital Marketing

  • Australian & International Distribution

 

If you are seeking assistance with developing your distillery or brand please contact us on the form below.

Saturday 1st February 2020

9:00 am – 12:00 pm AEST Daylight savings time

 

Revesby Workers Club

Revesby NSW 2212 Australia

A distribution plan is important, it's not a one size fits all solution. This workshop is designed to help guide new or existing distilleries to create or improve distribution practices.

 

Did you know that the outlay of taking your spirits to market can account for anything up to 50% of your overall cost model.

PLANNING TO OPEN YOUR OWN DISTILLERY?

The following elements are important for your distillery's

distribution plan;

1. Creating accessibility for your spirits

2. Strategic channel and category management

3. Brand and marketing

4. Pricing and cost model

5. Production and scale

 

Below are related areas we can help you with;

- S.W.O.T analysis

- Industry challenges & insights

- Distribution options

- Pricing structure

- Category management

- Strategic selling periods

- Rum / Whisky / Gin - trends

- Channel management

- What customers want

- The importance of marketing & branding

- Distributor pitch

- Best practices

A DISTRIBUTION STRATEGY IS HOW YOU CHOOSE TO

TAKE YOUR PRODUCT TO MARKET

Please note we are currently not accepting  new DISTILLERY proposals

PLEASE LET US KNOW IF YOU WOULD LIKE TO BE NOTIFIED OF WHEN WE ARE accepting SUBMISSIONS FOR NEW DISTILLERY PARTNERSHIPS

Please fill in this form if you would like Kathleen to personally contact you.

'COURAGE DOESN'T ALWAYS ROAR'- Mary Anne Radmacher

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Memberships - Affiliations - GROUPS THAT WE PROUDLY SUPPORT

THE AUSSIE SPIRIT

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ASSOCIATE MEMBER SINCE 2013

PROMOTING FEMALE DISTILLERS SINCE 2014

Nip of Courage Wholesale ABN: 66 882 695 159 LIQW880014554 In Australia it is against the law to sell or supply alcohol to, or to obtain alcohol on behalf of, a person under the age of 18 years.

Nip of Courage Retail ABN: 38 580 416 992 LIQP770016860 In Australia it is against the law to sell or supply alcohol to, or to obtain alcohol on behalf of, a person under the age of 18 years.

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